YouTube sHORTS #MYBLOOPERS

As YouTube breaks into the world of short-form content, they’ve yet to stand out and resonate with the new wave of digital-native creators.

Our findings reveal that Gen Z adopts a laid-back attitude towards content creation, fostering community through their distinct sense of humor. Drawing inspiration from National Joke Day, the #MyBloopers Shorts campaign aims to spark a spontaneous trend, encouraging creators to share their blooper reels, outtakes, and amusing mishaps with the Shorts platform.

We teamed up with influencers worldwide, encouraging them to share their raw and unedited content, breathing life into the campaign through curated playlists, a dedicated landing page, email communications, and in-product notifications.

RESULTS

With a CTR of 5.41%, our campaign exceeded benchmarks by 5x and effectively engaged Creators globally. Cross-promotion on the YouTube Creators channel grabbed the attention of industry publications, boosting the campaign’s visibility even further – encouraging the creation of 60k+ Shorts and 220K+ unique landing page visits within the first week of launch.