APRIL KWANG
Art Director
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Tweet Until Dawn

 
 

TWEET UNTIL DAWN

When PlayStation was launching a new choose-your-own-adventure horror game, we created #TweetUntilDawn, bringing the game to life on Twitter.

We compiled the fan's choices together and showed them how their decisions impacted each story. Tweet Until Dawn was so popular that it became a rally cry for the game's release.

 
 
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The choose-your-own-adventure game extended to PlayStation's email program. Depending on the choices you make throughout the game, PlayStation will send you an email keeping with Until Dawn's suspenseful tone.