WHOLE tRADE GUARANTEE
It’s fun and easy to do good, be healthy.
The Whole Trade Guarantee sticker is meant to remind shoppers that not only does Whole Trade provide quality standard products, but that their workers and producers are taken care of. However, in a time where the word organic saturated the market, we weren’t sure the sticker would be enough.
We created a poster campaign to show off how fun and easy it is to be healthy simply by shopping at Whole Trade.
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This is obviously an empty pie dish, but let’s be real, here. It wasn’t a healthy apple pie you just devoured nor was it a light and fluffy meringue. It was cheesecake. One part butter plus four parts cream cheese equals all parts indulgence.
You ought to be feeling a little ashamed, you haven’t seen the inside of the gym in months. But it’s okay - the butter, the cream cheese, even the pie thin were Whole Trade Product Guaranteed.
Rest easy friend, and indulge away.
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By now, you know that carb heavy meals probably aren’t your best friend - particularly when those carbs are topped with a cream sauce smothered in cheese. However, although the cream sauce is comprised mostly of heavy whipping cream, plus a generous sprinkle of parmigiano reggiano, at least it’s all made from organic, GMO-free, Whole Trade Guarantee dairy.
So go ahead, indulge away and make that an extra generous sprinkle of cheese.
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Bites that look bright and cheery are not always of the healthy kind. You can fool some people, but other will see that bigger-than-a-dollop of sour cream and sodium heavy prosciutto, and suck all the fun out of life.
Then you can inform them, self-righteously because you look fabulous atop high horses and soap boxes alike that these products are all Whole Trade Guaranteed, thank you very much, and indulge away.