KINGSFORD REBRAND
When Kingsford decided it was time for a makeover, they didn't just want a fresh coat of paint—they wanted to capture the heart and soul of grilling. Gone are the days of pristine, polished perfection. Instead, we embrace the beautiful chaos of backyard BBQs, where the best memories are made with a little bit of mess and a whole lot of love.
The new branding is all about those authentic, smoky moments around the grill. We infused the website design with elements of charcoal and grit, bringing a raw, down-to-earth emotion that feels just right. It's not just a rebrand; it's a celebration of the real, unfiltered joy of grilling.
